Pennies
from Heaven? While Tennessee CA$HBACK
from ANPAC® customers
haven't actually received pennies
from heaven, they have been rewarded
with some big checks from ANPAC.
In fact, the recent CA$HBACK from
ANPAC® payout in
Tennessee totaled over $1,000,000!
Mike Washburn, Reid Jones and other
Tennessee agents, their staff and
spouses, held a CA$HBACK from ANPAC®
celebration on Saturday, December
8, at the Appling Manor Conference
Center in Memphis. The open house,
from 9:00 a.m. until noon, featured
a continental breakfast, with cookies
and punch later in the morning.
A multitude of CA$HBACK from ANPAC®
balloons added a festive touch to
an already high-energy atmosphere.
Television news station WREG aired
interviews with policyholders and
agents the following two days to
tout this innovative and rewarding
product. Chris DeStefanis was the
leader in "Most Checks Distributed,"
with 446 checks totaling $265,000.
Ron Townsend came in second, with
240 policyholders receiving a combined
total of over $126,000. Tom Dorian
ranked number three, with 61 checks
totaling $30,000. The total number
of checks distributed at the party
was 1,250, with a cash amount of
$708,000. Individual check amounts
ranged from $200 to over $2,000,
with an average of $500.
CA$HBACK from ANPAC®
fits right in with our philosophy
of handling all of a family's business,"
comments Washburn. "The program
attracts the people we want to do
business with. They understand from
the beginning that they will benefit
the most from TLC, Common Cause
of Loss and CA$HBACK from ANPAC®
if they allow us to be their one
agent."
His advice to other agents is to
tell clients in the initial discussion
that our company specializes in
handling all of their family's insurance
and related financial needs, and
if they qualify, they will receive
more benefits than they could expect
from any other company. "It
makes sense to the clients that
they should benefit by being claim-free."
Reid Jones adds, "The future
is very bright for CA$HBACK from
ANPAC® in Tennessee.
I learned through this experience
that the time to capture the (refund)
for other products is when you enroll
them." For example, introducing
the client to a retirement account
using the CA$HBACK from ANPAC®
reward rather than spending the
additional money.
Washburn concluded, "We expect
the program to continue to increase
our business, and also help us to
improve the quality of our business
in Tennessee. When the program first
started, it was a promise that if
you go three years without a claim,
you will get a 25 percent refund.
Now it is a reality to 1,250 clients
in our agencies. These clients will
recommend us to their friends, and
we can now talk about what our clients
got back instead of what they will
get back." Reid agreed, "The
potential for this program is unlimited,
and I feel we are just scratching
the surface of the possibilities."
Pat Leeper, assistant vice president,
Agent Administration and Marketing,
remarks that these parties are an
excellent way to set ANPAC apart
from other insurance companies.
"After all, it's not everyday
that an insurance company gives
you a check for $500 or more!"
Incidentally, plans for the next
Tennessee CA$HBACK from ANPAC®
party are already under way!